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Jakarta, Indonesia - Businessman Tung Desem Waringin dropped 100 million rupiah or $10,700 from an airplane flown over a soccer field in Serang City Indonesia. (Whew! hope this could happen here in my place). The money was released in bills of 1,000 and 5,000 rupiah (11-15 cents).

Waringin who is promoting his second business motivation book, got an aircraft to fly eight times over a soccer field in the city of Serang, about 40 miles west of Jakarta, emptying the bags full of cash.

Below, A 13 year old girl lost consciousness running after the notes and had to be rushed to a nearby hospital. Another one has sat in the corner of the field, massaging his feet after a madcap dash for cash. Schoolchildren jumped up and down in excitement, holding up notes they picked up.

Tung wanted to released the money over the capital of Jakarta, but the policemen would not allow him to do so, fearing large crowds and potential chaos. (pretty darn sure it would be a big jam pack!).

To launch his first book three years ago, Waringin rode a horse along Jakarta’s main street dressed as a influential war hero. And he did the right thing because the book went to become a best-seller. Just like blogging you need to have a unique promotions to shine among the others.